Customers research cars online
Website visits and video views are up prior to visting the dealership showroom
Years ago the salesperson’s role was to sell. Now customers research online. What they need from you is to see the vehicle and what you are providing them. You are trying to give them an educational video about that car.
- When creating a video marketing strategy, it’s important to include a series of educational videos designed to bring a car shopper in the initial research phase all the way down the funnel into the dealership, in one easy experience.
- VIN specific videos provide interactive content that significantly increase engagement, reduces research time and helps the customer to make a decision quickly.