- Prasanthi Pittala
Top dealers understand the importance of consumer trust. If potential customers cannot trust you, your sales team or your marketing efforts, you will never close the sale. Videos easily communicate your brand’s message and provide future customers with an inside look at your entire operation. Plus, when you share your expansive industry knowledge through video, more and more customers will begin to trust your dealership with their business.
While phone calls and walk-ins are still important aspects of the car-buying experience, they are typically the final steps in the process after consumers conduct online research. You want to ensure you are meeting your audience where they are online, and a robust digital marketing strategy allows you to do this. However, the tools you use provide you with a higher chance of reaching your desired outcome.
One of the biggest challenges of digital marketing is to encourage dealership employees to use the video tools. Video marketing delivers an ROI directly proportional to the time and effort that the sales and service people put into creating the videos. When you are also doing the video as a salesperson, you start to absorb product knowledge. That carries over into the one-on-one dialogue that you would have at the desk, over the telephone or in an email. So, it is important that the sales team use the video tools to deliver personalized videos to the consumers.
Video marketing is extremely effective, but only if the tools are being used. Create a video culture at the dealership and encourage employees to use digital marketing.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.