Why Video Email Works

  • Prasanthi Pittala

Videos are intriguing--they make your email marketing more engaging and effective. Video is a rich media format that makes your emails hard to resist. Video gives you the best possible chance of breaking through to your audience. It makes complex topics simple, audiences crave it and it builds a connection which fosters long-term loyalty. By using video, you can tap into the imagination of an audience that absorbs information visually---sometimes text just doesn't do it.

Lead Response Videos: Car shopping is done online now. As an online lead comes in, send the buyer a video response. It grabs people's attention when they first start the car buying process. Videos have a personal touch, because they are connecting with a real person. That's what will drive the buyer to your dealership, so they drive out in a new car.

Video Emails for Sales: Sales emails with video have four times better reach than the emails without video. Video email is a great way to let your customers know about sales and promotions, including incentives that may be currently running. Recording a quick video even directly through your computer and then sending it out to a hot lead only takes a matter of seconds, yet doing so can be very effective in terms of upping response rates.

Video Email for Marketing: Over 80% of businesses use video in their marketing efforts. This is likely because of the results video implementation gives them. Email marketing doesn't have to be just sales and promotions, they can be used to show your dealership culture. Dealerships can send out newsletters with a video of latest developments in the industry.

Video Emails with Testimonials: There is nothing better than your happy customer promoting your dealership. There is no better way to do this than with video. When your potential customers can see a real human talk about their experience in a genuine manner the chances of trust developing and a sale occurring are going to be that much higher.

Some other great ways to incorporate videos in the email are: Thanks for stopping by videos, manager follow-ups, dealership follow-up after car purchase, dealership updates and service specials.

For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.