- Prasanthi Pittala
Google estimates 92% of car buyers research online before they make a purchase and that the watch time of "test drive" videos has grown by more than 65% in the past two years.
More than 70% of all automotive shoppers are searching for New Model Review Videos, early in the buying cycle, to help them decide which Brand and Dealership they should visit to begin their next step of looking for inventory (VIN) specific content. The problem is that most automotive dealerships only have "words" and "pictures" available on their website, so the shoppers are having to rely on other sources to begin their online shopping journey.
An efficient and easy way to attract online shoppers to your website is to offer the video content they are searching for elsewhere. VehiclesTEST is an independent video-testing company that produces high quality video reviews of Honda and Toyota vehicles. Presented by experienced car reviewers, the tests give all the vehicle specific detail, combined with the opportunity to see the car inside and out, and in action on the road. The dealers can show these videos on their websites and in emails to the customers so the customer can watch and form an opinion on the video right on the dealership website instead of going and looking elsewhere. If this information is not on the website, chances are the customer will be looking for it somewhere else and may never come back to your website, and possibly losing the sale.
VehiclesTEST video reviews makes it easy for you to add video reviews of Honda and Toyota vehicles right on the inventory page and can drive more traffic to your website. One of the best features of VehiclesTEST videos is that all vehicles are showcased with a 4-minute-plus video including highway and city running footage and commentary on the actual use in real-life situations. The video reviews cover all aspects from performance to fuel economy, features and insights about the vehicle. The test videos are streamed in HTML5 and are optimized to load quickly on all devices. The videos can be used across multiple touch points and multiple digital marketing strategies. Our goal is to engage and inform consumers through independent, professional video reviews and turn them into buyers.
Watch some of the samples below and then give us a call to learn more.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.