- Prasanthi Pittala
More and more consumers are spending time watching videos online and on their mobile phones. This makes reaching new customers using video a great opportunity for businesses. Video gives your business an opportunity to personally engage viewers with informative content about your company. To engage car shoppers and attract more website visitors, use the latest video communications technologies to proactively reach out to customers.
Showing the right video to the right person at the right stage of the buyer’s journey can increase conversions from email marketing campaigns. Video email is a great way to let your customers know about sales and service specials, including incentives that may be currently running.
Lead Response Videos
When you get leads through your website, send a personalized video response instead of an email. For example, a high-level overview of your brand is better for the awareness stage while a product demonstration, explainer videos, or testimonials makes more sense for someone further down the funnel. A best practice for these videos is for the salesperson to introduce themselves and answer all the prospect's questions.
You can use live video to take visitors on a virtual tour of your facility or show your team members meeting the needs of customers. It is also ideal if a customer wants to see a vehicle and has questions about it. Service department can use the live streaming video calls to show customers repairs or parts that need to be replaced.
It’s never been more important to personally connect with your customers, and video is hands down the best medium for making these connections last.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.