- Doug Thompson
- Video, Chevrolet, Honda, Toyota
According to Tubular Insights, 70% of car buyers who use YouTube to research are influenced by video content.
In addition, time spent watching videos containing Test Drives, Features & Options and Walk-Throughs has doubled in the past year. Provide independent reviews (not manufacturer commercials) for every new model. This will keep customers on your site for more than 3 minutes per video play.