Here is why 360-degree videos help customers

  • Prasanthi Pittala

The automotive industry has evolved rapidly over the past decade. The industry has experienced changes to the customer's car buying journey due to the significant growth in technology, innovation and media. The latest technology for the brands to latch onto is the 360-degree...

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Why Youtube is a good idea, but also may not be a good idea

  • Prasanthi Pittala

 

Auto buying has changed drastically in the past 30 years. Buyers still want to kick the tires and take test drives, but before visiting a dealership, car shoppers have already gone online to research models, find deals, reviews and get real-time advice. According to Google...

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Why VIN-specific videos are needed

  • Prasanthi Pittala

The current trend for consuming visual content is on the rise. From setup to reviews, people are using online videos as a primary medium in every industry. The logic behind this is very simple - if you want to know something, you see it for better understanding. If you want to...

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This is why you should use customer testimonial videos

Social proof (also known as informational social influence) is a "psychological and social phenomenon referring to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation." Social proof is the idea that people...

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Road Test videos help buyers

According to Tubular Insights, 70% of car buyers who use YouTube to research are influenced by video content.

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Video creates emotional attachments

Lehel Reeves explains a proven method that creates an emotional attachment with customers and sells more cars.

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Will they buy a car without a test drive?

According to Google's research, 56% of auto shoppers say they could be convinced to buy a vehicle from a comprehensive video … without having to test drive the vehicle.

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Why do car dealers need video?

Google's research shows that more than half of all car shoppers watch 30 minutes or more of video in doing their research. And the best and most trusted type of video content? It's not a commercial or a sales pitch.

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What is a THIRD-PARTY video?

  • Prasanthi Pittala

VehiclesTEST creates its reviews independently with no manufacturer involvement of support, testing each model for fuel and speed and reporting that information as-tested. This highly credible content is what customers want, and it is delivered right on the dealer’s website.

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Sample - How To Post

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