- Prasanthi Pittala
The current approach by most of the salespeople is to rely on customers walking into the dealership, and then hope to close a deal. This approach is no longer effective because the average salesperson gives up after two phone calls or emails. Doing the same old things in the same old fashion, will yield the same old results.
Video is a great tool that is often under utilized by salespeople. For the past decade, sales people have typically relegated video to the "nice-to-have'' category. It's something they realize that has the potential but is often overlooked. Video is quickly becoming a "must-have '' for salespeople. If correctly embraced it will not only help salespeople sell more cars but will help advance their careers.
Video is the next best thing to meeting in person. Video provides you with the most effective way to create a story and evoke emotion for wide-ranging topics. Video helps you to instill a sense of trustworthiness and legitimacy. Video is a great way to take complicated messaging and simplify it in a way, your customers can understand. A two-way video communication will help you better diagnose any unspoken pain points or concerns and keep the buying process moving forward.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.