Create Video ‘Wow’ Factor

  • Prasanthi Pittala

The economic environment for auto dealers today is a complicated ecosystem. Dealerships, manufacturers and models are vying for customer attention. Markets are dominated by online researching, reviewing and selling. Auto dealers must be up to date with technology solutions and provide innovative services in order to keep up and gain market share.

If you are using the stock photos from the manufacturer, you will be one of the many dealerships in the area. While merchandising your online inventory with the actual photos of the vehicle is good, video is what will make you stand out in the competition. Video and visual content are sweeping the nation! People simply love to watch videos. Videos stand out much more so than text alone on websites and social media channels.

The rapid growth of online sales necessitates the reduction of face-to-face transactions. Which is why customers can be amazed by any kind of personalized communication between them and a company. Your videos have the capability of engaging customers and igniting emotions. By adding a personal touch, you can promote your brand while gaining respect of customers. By providing your prospective customers with interesting and useful information in a creative, fun, and personalized manner, you can gain a quick start.

Expectations of the customers are changing, they are looking for answers at their fingertips. Providing a 360-degree interactive video of a car with detailed explanation will definitely win the trust of the consumer. Go one step further and answer any potential questions they may have and your dealership will definitely stand out.

For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.