Become an Expert Source for Customers

  • Prasanthi Pittala

Customers and prospects are constantly seeking expert advice related to autos. The primary areas where people seek advice are reviews for new cars and specific technical aspects of servicing autos. There is a wealth of information available on the internet related to these areas.

However, if you can post video advice by your most experienced technicians on the inventory page, it can work out extraordinarily well to pull in prospects. Your sales and service departments should have the ability to give customers a quick video overview of a car and information related to it.

They can send Video Messages on financing or service deals that are much more engaging than text alone. Having an effective video messaging strategy in place to capture the attention of your target audience is paramount in today’s successful car business.

Customers want to buy from people they know and trust and video can help your dealership build that kind of connection with the customers. When you have nothing but photos and factory specs, it sends a message to active car shoppers that you don’t really care how your inventory appears.

With videos, you are engaging the customer, providing detailed and in depth information about a specific vehicle they are interested in. It helps to gain the trust of the dealership and will eventually help build a brand for the dealership. Establish a brand for your dealership and stay at the forefront of your customer’s minds. Show them who you are and what your business is all about.

For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.