- Prasanthi Pittala
Automotive video watching habits have seen a 220% year over year increase. Here are some more statistics from recent Google studies:
- 90% of the customers say that product videos are helpful in the decision making process.
- 75% of auto shoppers say that online video has influenced their shopping habits or purchases.
- 97% of those who watched videos within six months before their vehicle purchase followed up with another shopping action.
- 40% browsed a dealership’s inventory and 46% actually visited a dealership.
What’s more, automotive video is the No. 1 format driving consumers to consider a new make or model. In addition, consumers reported that video increases favorability, consideration and purchase intent. By integrating videos into your sales strategy, you spark interest in your dealership and increase sales. A video can drive the customer over the edge when the customer is on the fence about making an automobile purchase.
For more information on using video at your dealership, please reach out to Doug Thompson at VehiclesTEST.com (954-629-2242), or set up a demo with him.