Video Calls are the New Normal

  • Prasanthi Pittala
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Become an Expert Source for Customers

  • Prasanthi Pittala

Customers and prospects are constantly seeking expert advice related to autos. The primary areas where people seek advice are reviews for new cars and specific technical aspects of servicing autos. There is a wealth of information available on the internet related to these areas.

...

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Create Video ‘Wow’ Factor

  • Prasanthi Pittala

The economic environment for auto dealers today is a complicated ecosystem. Dealerships, manufacturers and models are vying for customer attention. Markets are dominated by online researching, reviewing and selling. Auto dealers must be up to date with technology solutions and...

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Three Ways to Connect With Customers Using Video

  • Prasanthi Pittala

More and more consumers are spending time watching videos online and on their mobile phones. This makes reaching new customers using video a great opportunity for businesses. Video gives your business an opportunity to personally engage viewers with informative content about your...

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Training is Crucial to Success

  • Prasanthi Pittala

Training is another important aspect to encourage the dealership employees to stay on top of the tools they are using for digital marketing. The internet industry is changing rapidly and providing consistent training to the dealership employees will ensure that the employees are...

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You Must Use the Video Tools

  • Prasanthi Pittala

Top dealers understand the importance of consumer trust. If potential customers cannot trust you, your sales team or your marketing efforts, you will never close the sale. Videos easily communicate your brand’s message and provide future customers with an inside look at your...

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Video and Car Shopping are Connected

  • Prasanthi Pittala

Video and car shopping are closely connected: When people are looking for a new car, they search online. This can lead the customers to dozens of dealerships in the area. It has never been easier for dealerships to take advantage of the video trend in automotive shopping. By...

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Video in the Buyer’s Journey

  • Prasanthi Pittala

Video content is extremely powerful for your marketing campaign! But you have to use it wisely. This means, knowing your buyer’s journey very well, and the different types of video that work for all the stages of it. The buyer's journey is the active research process a buyer goes...

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Amplify sales with Dealership Videos

  • Prasanthi Pittala

Automotive video watching habits have seen a 220% year over year increase. Here are some more statistics from recent Google studies:

  1. 90% of the customers say that product videos are helpful in the decision making process.
  2. 75% of auto shoppers say that online video has influenced...
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Leverage Video--Customers are Watching

  • Prasanthi Pittala

Video is one of the most powerful marketing tools you can leverage to engage customers, especially in the current social distancing environment. A bonus, it is a cost effective way to build awareness with shoppers and help them during their research process.

There’s a lot of talk...

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