Car-buyers Say Video No. 1 the Research Tool

  • Prasanthi Pittala

Savvy dealers are quickly changing business models during the lockdown. What worked yesterday is old and tired today. Analyzing and finding big items like cars and houses is being done through video, and more than 50% of those video plays are happening on mobile devices.

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Video Offers Search Engine Optimization

  • Prasanthi Pittala

Search Engine Optimization (aka SEO) is what steps you take to make your website more visible on search engine pages. More people will see your page when they search for something, when your website is ranked higher. When there is a lot of information on the internet, SEO is one...

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Video Drives Discovery of Vehicles

  • Prasanthi Pittala

The average car shopper may still want to visit the dealership and take a test drive. But before visiting a dealership these days, car shoppers have already gone online to research vehicle models, find deals and get real-time advice. The idea of going digital might seem daunting...

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Establish a Bond with your Video

  • Prasanthi Pittala

One reason why videos are a powerful tool for salespeople is because of their ability to engage the viewer. Video is an interesting way to personalize and humanize the content. It’s really easy to forget that in order to engage the viewer, you need to connect with them. Telling...

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'Thank You for Your Visit' Video Reply

  • Prasanthi Pittala

The automotive industry is shifting gears. Buyers are spending more time researching their next vehicle online before coming to the dealership. 

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Increase Service Satisfaction with Video

  • Prasanthi Pittala

Video marketing helps dealerships build trust and customer satisfaction. It is simple, relatively inexpensive and easy to implement. If brand awareness is your dealership's goal, video advertising on social media must be your top priority. Videos are a big part of a shopper’s...

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Video Titles are Crucial for SEO

  • Doug Thompson

Top dealers know videos are essential for effective marketing. Car shoppers would rather watch a Video Test Drive than click through photos when on a Vehicle Detail Page. But when a dealership’s staff is trying to create its own content, it’s important to use clear Video Titles in...

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Energize VDPs with Video

  • Prasanthi Pittala

The primary purpose of a dealership website is to show off inventory so car shoppers get emotionally attached to a vehicle and call the dealership. 

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Make it Personal With Video

  • Prasanthi Pittala

Many dealers are working hard on personalized marketing campaigns. That’s because consumers love marketing and videos that are catered specifically to them. Adding details to your videos like the consumer's name and the vehicle they want is the perfect way to engage a customer.

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Why Your Customers Love Video

  • Prasanthi Pittala

For professional marketers across all industries, the top priority is to convert leads into customers. In order to accomplish that goal, 48 percent of these professional marketers will be adding video to their marketing strategy this year. In fact, video is their No. 1 strategy,...

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